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PRIVACY

Privacy Policy

How STEADFAST COFFEE & WORKS collects, uses, keeps and deletes personal information.

Draft pending legal review

This policy is a draft written on 28 October 2026. It will be replaced by a version reviewed by legal counsel. Effective date: 29 October 2026

  1. General provisions and scope
  2. Personal information we process, purposes and retention
  3. Outsourcing of processing
  4. Provision to third parties
  5. Transfers of personal information overseas
  6. Your rights and how to exercise them
  7. How we destroy personal information
  8. Cookies and other automatic collection tools
  9. Behavioural information
  10. Security measures
  11. Privacy officer
  12. Remedies
  13. Changes to this policy

1. General provisions and scope

R12 Inc. (“the Company”, “we” or “us”) has established and publishes this Privacy Policy under Article 30 of the Personal Information Protection Act of the Republic of Korea, to protect the personal information of data subjects and to handle related concerns promptly and smoothly.

This policy is not limited to our website. It applies to all personal information we process in running STEADFAST COFFEE & WORKS, including the café, the Workers’ Lounge, the website and enquiries by phone or message.

Controller
R12 Inc.
Brand
STEADFAST COFFEE & WORKS
Representative Director
Jihong Shim
Address
B1 and 1F, 22 Pangyogongwon-ro 2-gil, Bundang-gu, Seongnam-si, Gyeonggi-do (Pangyo-dong), Republic of Korea
Phone
+82 507-1408-8384

2. Personal information we process, purposes and retention

We process only the minimum personal information needed for the purposes below. If a purpose changes, we take the steps required by Article 18 of the Personal Information Protection Act, such as obtaining separate consent.

ActivityInformationPurposeRetention
Workers’ Lounge memberships and passes (monthly, multi-visit and one-day passes)Name, mobile phone number, pass type and validity period, access card identifier, entry and exit records, payment recordsIssuing passes, confirming use, renewals, refunds and handling disputesDeleted without delay once the pass ends (or once any refund or dispute is resolved); payment and similar records are kept for the statutory periods below
Toss Place prepaid (multi-visit) pass top-ups and deductionsMobile phone number, top-up and deduction history, remaining visitsManaging multi-visit pass balancesDeleted without delay once all visits are used or refunded; payment records are kept for the statutory periods below
Enquiries (Instagram DM, phone, Naver TalkTalk)Account name or calling number, content of the enquiryResponding to enquiries1 year from collection
Reservations (meeting room, venue hire and reservation services, where offered)Name, contact details, date and time, number of people, requestsConfirming reservations and providing visit informationDeleted without delay once the reservation is used or cancelled; any payment records are kept for the statutory periods below
Surveys, events and forms, where offered (e.g. visit-experience survey, first-visit coupon, business enquiries)Responses, contact details (optional)Improving our services, issuing coupons and replying to proposals1 year from collection
Marketing messages (optional consent, requested separately from consent to collection and use)Contact details, date, time and channel of consentSending news and offersUntil consent is withdrawn; we reconfirm consent every two years under Article 50(8) of the Act on Promotion of Information and Communications Network Utilization and Information Protection and Article 62-3 of its Enforcement Decree

Retention required by law

Despite the periods above, we keep the following records for the periods shown, under Article 6 of the Act on the Consumer Protection in Electronic Commerce and Article 6 of its Enforcement Decree (the same periods are applied to in-store transactions).

  • Records of contracts or withdrawal of offers: 5 years
  • Records of payments and the supply of goods or services: 5 years
  • Records of consumer complaints and dispute resolution: 3 years

Children under 14

We do not collect personal information from children under the age of 14 without the consent of their legal guardian.

3. Outsourcing of processing

To run our business smoothly, we entrust the processing of personal information as follows.

ProcessorOutsourced task
Toss PlacePOS payment processing and prepaid (multi-visit) pass management
NAVER Corp.Smart Call call connection and call statistics (calling number, call duration)
Supabase, Inc.Database hosting for the Workers’ Lounge membership and pass system
Cloudflare, Inc.Website hosting and security (IP addresses, access logs)
Google LLCWebsite analytics and tag management (Google Analytics 4, Google Tag Manager)
Meta Platforms, Inc.Advertising performance measurement and personalised advertising (Meta Pixel)

Under Article 26 of the Personal Information Protection Act, we set out in writing each processor’s responsibilities, including not processing personal information beyond the outsourced task, technical and managerial safeguards and restrictions on sub-processing, and we supervise how processors handle personal information. If the outsourced tasks or processors change, we will update this policy.

Processors outside Korea are described in 5. Transfers of personal information overseas.

4. Provision to third parties

We do not provide your personal information to third parties. The only exceptions are cases permitted by Articles 17 and 18 of the Personal Information Protection Act, such as where another law specifically provides for it or an investigative authority lawfully requests it under the law.

5. Transfers of personal information overseas

To operate our website and our advertising, we transfer personal information overseas as follows. Under Article 28-8 of the Personal Information Protection Act, we disclose these transfers and the details below in this policy; whether separate consent is required will be settled in the legal review.

Recipient (country)Contact detailsInformation transferredWhen and howPurpose and retentionHow to refuse, and the effect of refusing
Google LLC (United States)Address: 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Enquiries: Google privacy enquiry form (support.google.com/policies/contact/general_privacy_form)
Cookie identifiers, device and browser information, access logs and usage behaviourSent over the network when you use the websiteWebsite analytics and advertising performance measurement. Event-level data is kept for up to 14 months under our Google Analytics retention setting, and aggregated statistics may remain in reports after that.Block cookies in your browser or install the Google Analytics opt-out browser add-on (see section 8). If you refuse, only analytics collection stops; your use of the website is not restricted.
Cloudflare, Inc. (United States and edge servers worldwide)Address: 101 Townsend Street, San Francisco, CA 94107, USA
Enquiries: privacyquestions@cloudflare.com
IP address, request logsSent over the network when you access the websiteWebsite hosting and security; kept briefly under the processor’s log retention policyRequired to provide the website, so it can be refused only by not using the website. Visiting us or calling us is not affected.
Meta Platforms, Inc. (United States; Meta Platforms Ireland Ltd., Ireland, for EEA residents)Address: 1601 Willow Road, Menlo Park, CA 94025, USA
Enquiries: Meta Privacy Center (www.facebook.com/privacy/center/)
Access logs, device and browser information, cookie identifiers (_fbp, and _fbc if you arrived by clicking an ad), ad click ID (fbclid), pages visited, button-click eventsSent over the network when you use the website from a region where advertising cookies are allowed (see section 8)Advertising performance measurement and personalised advertising. The _fbp and _fbc cookies are kept for 90 days; Meta keeps the information it receives under its own privacy policy.Block or delete cookies in your browser, or turn off personalised ads in Meta Ad Preferences at www.facebook.com/adpreferences (see section 8). Refusing does not restrict your use of the website.

Instagram (operated by Meta) and Naver TalkTalk (operated by NAVER Corp.), which we use for enquiries, are external services. Messages exchanged by Instagram Direct Message or Naver TalkTalk are also governed by the operating company’s own privacy policy, separately from the transfers listed above.

6. Your rights and how to exercise them

You may at any time ask us for access to your personal information, ask us to correct or delete it or to suspend its processing, or withdraw your consent. You can exercise these rights by any of the following means.

  • Phone: +82 507-1408-8384
  • Instagram DM: @steadfast_coffeenworks
  • In person at our café, in writing

We will act on your request and tell you the outcome within 10 days of receiving it. We check that the person making a request is the data subject or their lawful representative.

You may also exercise your rights through a representative, such as a legal guardian or a person you have authorised. In that case, a power of attorney must be submitted.

Requests for access or suspension may be restricted under Article 35(4) and Article 37(2) of the Personal Information Protection Act, and you cannot request deletion of personal information that another law specifies must be collected.

7. How we destroy personal information

We destroy personal information without delay once it is no longer needed, for example when its retention period has expired or its purpose has been achieved. Personal information that another law requires us to keep is moved to a separate database or stored in a separate location.

Electronic files are deleted in a way that prevents recovery or reproduction. Printed records are shredded or incinerated.

8. Cookies and other automatic collection tools

To understand how our website is used, improve its content and measure advertising performance, we use Google Tag Manager and Google Analytics 4, which store and read cookies in your browser. Cookies are small text files that a website sends to your browser.

Tools
Google Tag Manager, Google Analytics 4
Main cookies
_ga (2 years), _ga_<property-ID> (2 years) and similar
Purpose
Visit and usage statistics, content improvement, advertising performance measurement
Processed by
Google LLC (see sections 3 and 5)

We also run the Meta Pixel (Meta Platforms, Inc.) through Google Tag Manager to measure advertising performance and for personalised advertising; it too stores and reads cookies in your browser.

Tools
Meta Pixel (installed through Google Tag Manager)
Main cookies
_fbp (90 days), and _fbc (90 days) if you arrived by clicking an ad
Purpose
Advertising performance measurement, personalised advertising
Processed by
Meta Platforms, Inc. (see sections 3 and 5)

How to refuse cookies

You can block cookies or delete stored cookies in your browser settings. In Chrome, Safari, Microsoft Edge and Firefox, cookies can be blocked or deleted from the Settings > Privacy (or Cookies) menu; menu names vary by browser and version.

To opt out of Google Analytics only, you can install the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout). Refusing cookies does not limit your use of this website.

You can turn off personalised ads based on Meta Pixel information in Meta Ad Preferences (www.facebook.com/adpreferences).

For visitors from the European Economic Area, the United Kingdom and Switzerland, analytics and advertising cookies are denied by default (Google Consent Mode), and the Meta Pixel does not run.

We do not currently use Naver conversion tracking scripts. If we add them, we will revise this section and announce the change in advance.

9. Behavioural information

We run the Meta Pixel on our website. Through it, behavioural information such as the pages you visit and the buttons you click is sent to Meta Platforms, Inc. and may be used to measure advertising performance and for personalised advertising, including remarketing, on Meta platforms such as Facebook and Instagram.

Collected by
Meta Platforms, Inc.
Information collected
Pages visited, button-click events, cookie identifiers (_fbp, _fbc), ad click ID (fbclid)
How it is collected
Automatically, through cookies and the Meta Pixel, when you use the website
Purpose
Advertising performance measurement, personalised advertising on Meta platforms
Retention
90 days, based on the cookies; Meta keeps the information it receives under its own privacy policy.
How to refuse
As described in 8. Cookies and other automatic collection tools; you can also turn off personalised ads in Meta Ad Preferences (www.facebook.com/adpreferences).

We use Google tags only for analytics and advertising performance measurement, not for personalised advertising. If the behavioural information we collect or the way we use it changes, we will revise this section and let you know.

10. Security measures

Under Article 29 of the Personal Information Protection Act, we take the following measures to keep personal information secure.

  • Administrative: access to personal information is kept to a minimum (only staff who need it)
  • Technical: encrypted transmission over HTTPS on the website and access control for administrator screens
  • Physical: locked storage for paper documents containing personal information

11. Privacy officer

We have designated the following privacy officer, who oversees our handling of personal information and deals with complaints and remedies. You can also send requests for access to your personal information to the privacy officer.

Name
Jihong Shim
Position
Representative Director
Phone
+82 507-1408-8384
Instagram DM
@steadfast_coffeenworks
Department receiving requests for access, correction, deletion or suspension
The Representative Director (contact above)

12. Remedies

To seek a remedy for an infringement of your personal information, you can apply for dispute resolution or advice to the Personal Information Dispute Mediation Committee or the Personal Information Infringement Report Center of the Korea Internet & Security Agency (KISA). For other reports or advice about infringements, contact the organisations below.

Personal Information Infringement Report Center (KISA)
118 (no area code) · privacy.kisa.or.kr
Personal Information Dispute Mediation Committee
1833-6972 · www.kopico.go.kr
Cyber Investigation Division, Supreme Prosecutors’ Office
1301 (no area code) · www.spo.go.kr
Cyber Bureau, Korean National Police Agency
182 (no area code) · ecrm.police.go.kr

13. Changes to this policy

This Privacy Policy takes effect on 29 October 2026.

If we change this policy, we will post the changes and their effective date on the website at least 7 days before they take effect, or at least 30 days before for changes that materially affect your rights.

Revision history

  • 29 October 2026: first adopted
STEADFAST COFFEE & WORKS
1F, 22 Pangyogongwon-ro 2-gil,
Bundang-gu, Seongnam-si, Gyeonggi-do, South Korea ↗

+82 507-1408-8384

Mon–Sat 09:00–21:00 · Closed Sundays and the second Monday of each month

Last orders: drinks & desserts 20:30 · food 20:00

Company
주식회사 알트웰브 (R12 Inc.)
Representative
심지홍
Business registration no.
486-88-03193
Registered address
경기도 성남시 분당구 판교공원로2길 22, 지하 1층, 1층(판교동)
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